Advisory Committee

The expertise behind Experience Retail:
leading figures from various sectors of retail, strategic consultancy, communications and innovation.

Bringing together expertise, experience and perspectives to shape the future of retail.

The retail sector is undergoing an increasingly rapid transformation, driven by technological innovation, evolving business models and new challenges in the design, management and development of physical stores. Understanding these changes, identifying retailers’ needs and anticipating market developments is a challenge that Experience Retail has chosen to address through direct dialogue with the professionals who work in retail, lead its businesses and help drive its transformation every day.

This commitment has led to the establishment of the Experience Retail Advisory Committee, coordinated by Cristina Lazzati, Editor-in-Chief of Mark Up, Gdoweek and Fresh Point Magazine. The Committee brings together leading figures from different areas of retail, strategic consulting, communications and innovation.

Meet the protagonists of the committee

The Committee’s strength lies in the diversity of its members’ backgrounds and the complementary nature of their expertise. From large-scale retail and fashion to consumer electronics, food & beverage, specialist retail and omnichannel strategies: these different perspectives make it possible to move beyond a sector-by-sector view and understand the store as a complex ecosystem where technology, experience, relationships and service converge.

The Committee does more than support the development of the event: it plays an active role in shaping its vision and contributing to its content.

Who are the members of the committee?

Cristina Lazzati

Advisory Committee Coordinator

Editor-in-Chief @ MARK UP, GDOWEEK and Fresh Point Magazine

Paolo Lucchetta

Art Director Experience Retail

@ Bluehour srl

Luca D’Alba

General Manager

@ Avolta F&B Italy

Giancarlo Paola

Commercial Director

@ Gruppo Unicomm (Selex)

Alessia Bonifazi

Director of Corporate Affairs

@ Lidl Italia

Andrea Petronio

Senior Partner

@ Bain & Company

Anna Casani

Chief Executive Officer

@ Altavia Italia

Giovanni Pace

Chief Retail & Omnichannel Manager

@ Coin

Francesco Pugliese

Independent Thinker and Expert in Modern Retail

@ Inalpi e CRAI

Francesco Riganti

Chief Marketing Officer

@ Mondadori Retail

Luigi Fusco

Chief Retail Officer

@ Unieuro SpA

Giulia Staffieri

Executive Leader

@ Retail & Omnichannel Transformation

Francesca Vecchioni

President

@ Fondazione Diversity